Case studies

Deepdives encompassing a wide range of problem spaces. Here are the stories behind some particularly interesting projects that I've had the pleasure to work on.

Deepdives encompassing a wide range of problem spaces. Here are the stories behind some particularly interesting projects that I've had the pleasure to work on.

Global hearing care app

Core to the omnichannel and service transformation of the largest hearing hardware and healthcare company in the world, I lead the UX & UI design of an ambitious greenfield medical device consumer app project for release in twenty countries across five continents.

Core to the omnichannel and service transformation of the largest hearing hardware and healthcare company in the world, I lead the UX & UI design of an ambitious greenfield medical device consumer app project for release in twenty countries across five continents.

medical device design
Hardware:software interfacing
Design ops
UX strategy
MDR/ISO medical standards
Scalability

Pro hair brand website redesign

Comanding a third of the global market in pro hair products, this brand needed to find out what their existing and tartget customers wanted from an extensive core brand website redesign to keep them progressing in a marketplace populated by fast growing challenger competitors.

Comanding a third of the global market in pro hair products, this brand needed to find out what their existing and tartget customers wanted from an extensive core brand website redesign to keep them progressing in a marketplace populated by fast growing challenger competitors.

Personalisation
UX:SEO
UX strategy
UX CONTENT STRATEGY

Games design

Collaborating with a team of field-leading experts in game design, linguistics, cognitive psychology and data analysis, I led the redesign of a suite of computer games in a cutting edge academic research project aiming to expand the frontier of natural human language understanding for computers.

Collaborating with a team of field-leading experts in game design, linguistics, cognitive psychology and data analysis, I led the redesign of a suite of computer games in a cutting edge academic research project aiming to expand the frontier of natural human language understanding for computers.

Game design
Cognitive psychology
Gamification
Community engagement

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